The widespread availability of cell phones has enabled non-profits to deliver critical health information to their beneficiaries in a timely manner . A significant challenge in such information delivery programs is that a significantfraction of beneficiaries drop out of the program . Non-profits often have limited health-worker resources (time) to place crucial service calls for liveinteraction with beneficiaries to prevent such engagement drops . To the best of our knowledge, this is the first study demonstrating the utility of RMABs in realworld public health settings . We are transitioning our RMAB system to the NGO for real-world use. We show that the RMA B group provides statistically significant improvement over othercomparison groups, reducing ~ 30% engagement drops. We are excited to see how this is possible to reduce engagement drops in public health. We hope to continue to develop our system in the next few months. To the Best of ourknowledge, this was the first Study demonstrating the effectiveness of R MABs in the realworld health settings. We’re transitioning our

Author(s) : Aditya Mate, Lovish Madaan, Aparna Taneja, Neha Madhiwalla, Shresth Verma, Gargi Singh, Aparna Hegde, Pradeep Varakantham, Milind Tambe

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Keywords : health - drops - engagement - study - beneficiaries -

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